How a Subscription Business Can Earn You Millions

Sure, you might think “start a coffee company, who hasn’t thought of that?!” Everyone has ideas, but it’s the execution that matters. And that’s where Mike innovated by playing on his strengths to reach his customers others couldn’t (without breaking the bank). Bidding for ad words–especially in a competitive market like coffee–can be expensive. So Mike found a way to get organic reach that actually out-performed many of his competitors by utilizing his unfair advantage: his data science background and his ability to create standard operating procedures that work.

Watch the video with Codie Sanchez and her guest to find out more. Enjoy!

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